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A sales funnel is basically this idea of introducing people to a low-priced item so that they can get to know you; once they get to know you, you offer them an item that has a higher value. I stress value, because that second product has to obviously be a bigger, better product than the first one, if you're going to sell it for more. So, that second product has more value, the third product has even more value, and you move people through this sales funnel. I literally mean move people through this sales funnel.

When people come into the very beginning of the sales funnel, think about it, when they come into your list you have moved them into your list, if you have any kind of an adequate squeeze page, they are responding to specific actions by you.

For example, if you have a squeeze page that you know converts at 30 or 40%... to a certain type of traffic, for example, article marketing traffic, simply because that's my favorite form of traffic, it's what makes me the most amount of money… but for each of you, your own favorite form of traffic, let's just say that that squeeze page converts at 30%.

You know, beyond a shadow of a doubt, that if you send another thousand visitors to that squeeze page, you're going to come up with a new 300 subscribers. Your list and your squeeze page should become extremely consistent in its results.