Thursday, March 8, 2007
List Building Using SEO
Search engine optimization and list building are rarely talked about together. And yet I think that if you want to maximize your list building, you really should be doing some seo things – I think that you should be getting squeeze pages to the top ten spots in the search engines.
Now you may have heard that squeeze pages don't make it to the top ten listings. Well, maybe if you have a few bullets and a headline, maybe the search engines don't want you there.
But the thing is, if someone gets to you from a search engine, they need a different type of squeeze page than someone that gets to you from a referral. So you probably need more than a headline and some bullets anyway. So why not write 300 words, put an opt in box at the bottom, and work on getting those pages to the top ten search results?
It really can be done – and then you control the page, not the article directories. Of course, until your pages can make it their on their own, the search engines are a great way to get started. You write articles that are keyword-optimized, the article directories get your pages in the top ten results for your word, and you get the highly – qualified traffic from the article pages.
So you really should use seo to get your squeeze pages to the top, and list build from there.
Sure, you can by PPC ads, but if you can get the search engine traffic for no additional cost, why not? Sure, it will be harder work than running a PPC ad, but PPC isn't as easy as it seems.
