Friday, March 30, 2007
Make Money With Google AdSense
Do you believe and look for that there is a way to earn a living online, but just haven't been lucky enough to find it yet? Well before you completely give up hope I would like to share a little bit of personal experience with the Google AdSense program.
Google AdSense is a special affiliate program based on pay per click campaign. As you know, most of affiliate programs are based on performance. Performance means there is necessary to be an action no matter it is sale or lead. Before Google AdWords becomes so hot, affiliate programs are the main steam to make money online.
Since Google AdSense is available online, thousands of webmasters and internet entrepreneurs have been using AdSense to earn an income online. Signing up for the program is very simple, and once you are approved, placing the ads on your site is a simple as pasting a few lines of code. Through its AdSense program, Google lets you earn without the need for you to sell anything at all to anyone anywhere.
You are free to sell anything and free to work anywhere anytime. But to make money online with Google AdSense, you have to build your perfect website. Your AdSense revenue based on clicks your website received. And you must have to know, not every click has the same reward. There are top paying keywords for AdSense and you should figure out those top paying keywords to your website. Google AdSense matches the content of your website.
Google Adsense is specific: the Advertising that it puts up on every page will depend on the content of that page. This is important both to the purchaser of the advertising and the seller. If a visitor goes to your website looking for making money online, then reads an article named "Make Money Online With Google AdSense", and find some ads displayed on your websites about Google AdSense Secrets" or AdSense Gold", the reader just want to know more information. The reader then clicks, you can guess, the link and you as the publisher make money from the AdSense program and the advertiser also gets more targeted website traffic and potential sales.
And how to increase your clicks, based on improve your click through rate (click divided impression) and absolute impressions. One of the best things you can do is add additional pages to your site. A web site with thousands of pages and tons of content often does very well in the search engines. You can get free content from article directories, like GoArticles.com and Ezinearticles.com.
Succeeding with AdSense is largely determined by the amount of traffic to your site. However, there are many AdSense tricks that you can employ to get the most possible out of your site. Often times, this means doubling, tripling, or even quadrupling your earnings. The key is to find out what works for your web site. Testing and tracking is the key to increased revenue!
Labels: google adsense, make money with adsense
Tuesday, March 27, 2007
Learn How To Increase Adsense Take Home By Distributing Articles Wisely
Do you know that you can easily increase your adsense take home by simply distributing articles wisely?
Read on to learn how to increase adsense take home by simply distributing articles wisely.
The joy of every adsense affiliate is to constantly increase his or her adsense take home. And one way that you can do this is by simply learning how to distribute articles wisely. Learn how to effectively distribute articles to increase your adsense take home in this article.
Learn how to increase adsense take home - distribute all the articles that you have written wisely. I would like to state here that the way you distribute your articles will really play a major role in your adsense revenue. A powerful strategy that you can use is this. Take all the articles that you have written with the top 20 keywords in a particular niche and post them only at your adsense website or blog. Then all the other articles can then be submitted to ezinearticles.com. You can then link say 10 articles each from ezinearticles.com, to each of the articles with the high paying keywords that you have only posted at your website or blog. All the articles that you have posted at ezinearticles.com can then be posted back to your blog but without or with a different resource box.
This system of consistently and effectively distributing articles wisely is what the so-called experts use to rake in tens of thousands from adsense. Use it wisely to your own advantage.
When do you want to start effectively distributing articles to increase your adsense take home?
Labels: increase adsense take home, learn how to increase adsense take home
Monday, March 26, 2007
Adsense Decoded – Scam Or Breakthrough
Adsense Decoded seems to offer credible methods to turning your Adsense business around - the magical kiss that turns you from an Adsense frog into an Adsense prince.
First of all, of course you cannot help but notice Patrick Hillenbrand's earnings claims. They jump out of the page at you - $10,852 in the first month - and that without any natural "organic" search engine traffic. Obviously, he has an earnings disclaimer page that basically says that you may or may not get similar results, but the interest is there.
The next thing that hits you between the eyes is the fact that the program is in fact a series of videos, just ten in fact, and each one very short. Now, that is not what you would have expected from a course costing $117! But after further thought, you realize it is not the videos themselves that have the value, it is the information contained in them. If they really do give you an over-the-shoulder, step-by-step explanation of how to boost your Adsense earnings, then they could be worth more than ten times, or even over one hundred times as much.
Let's have a quick look at what you can expect to learn. (More details are on the Adsense Decoded site here, so I will just give you a run down of the video lessons as an overview.)
Knowledge is Power: Knowledge of Adsense is Projecting Power
Pretty vague title here for the first video in the series, but it is basically reiterating that old adage that the knowledge of and application of the techniques you can learn through Adsense Decoded will have a dramatic effect on our Adsense earnings.
A bit of a weak start, possibly. This is more a kind of introduction than anything else. Let's get into the meat!
The Most Profitable Ad Formats & Important Account Settings
Now we are getting into the nitty gritty. I would definitely like to know which are the best formats, and if I am doing anything wrong in my Adsense account settings, I definitely will want to plug the holes there. So here you can discover real tangible things you can do to boost your Adsense earnings.
Adsense Tracking That Puts You More in Control and Makes You More Money
I know from my day job that tracking is very important. That is what has helped me figure that only one third of the budget my company was spending on Adwords was getting the results we wanted.
These days there are many great tools to track visitors' activities on your site, one of the most feature-rich being Google Analytics, which I am using on Adsense-Decoded-Review.com.
By using the free tracking tool Patrick recommends to track your Adsense ads, you can be sure that you are optimizing your unique site to make the most out of your visitors.
Preferred Adsense Ad Positioning Techniques
This video is where the claims of 50% click through rates come to the fore. It's all about positioning your ads and then how you present them. Techniques he will mention will be things like blending the "look" of your ads into the overall design of the page are common knowledge, but Adsense Decoded shows you techniques that have been tested to destruction by the author to make huge profits. You can't argue with real experimental results like that.
Adsense Composition Techniques Explode Your Earnings
You get into some real details on this video - fonts, colors, text sizes, borders, headlines. It looks like it could be a pain to get everything set up just right, but take the time and the results will follow.
You should also note that Adsense Decoded specifically mentions that you need to be careful with images in proximity to your Adsense units. There are still people out there promoting this method, even though it has been banned by Google for a while.
6 Powerful Recommendations to Increase Your Adsense Smart Pricing Position
Have you ever heard of "Smart Pricing". What is it? The Adsense Decoded site even says that this is not something that Google has made any official statement about.
So what is it? Well it seems to be some sort of quality rating for your Adsense site. Crack this part of the Adsense code your Adsense earnings will break through into another level.
Adsense Wake-Up Calls: Most Profitable Ad Targeting & Targeted Content Creation
There is some controversy in this video as Patrick Hillenbrand sets other Adsense techniques in his sights and explains why they have no long-term future. There are so many so-called experts out there, it is good to be able to have the gold sifted for you by an expert.
How and Where to Source Instant and Highly Productive Adsense Traffic
Your site needs traffic. No traffic, and your ads will sit there lonely waiting for their first click. Building organic search engine traffic can take a long time, but remember that Adsense Decoded's Dr. Patrick Hillenbrand claims that he made over $10,000 in one month without any search traffic at all. So where is he getting his visitors from? This video reveals his sources.
Adsense Plug & Earn Revenue Streams
Video nine is about monetizing your visitors in ways other than Adsense, but at the same time not overwhelming them with the traditional affiliate links. And finally there is this statement: "An easy but brilliant technique that allows you to get paid on every visitor…. guaranteed… up to five times per visitors & approved by Google." Monetize every visitor? Get something from every visitor, and you can't lose!.
Monetize Your Adsense Traffic Further
This video is perhaps a bit of a weak finish. Nothing like the concrete techniques promised in the previous ones, but who would turn their noses up at the idea of automating their Adsense income? And living in Japan, the idea of Adsense giving me stacks of airmiles as well is definitely appealing!
Do these videos really give you the inside track on Adsense riches? Follow my progress on the Adsense-Decoded-Review.com blog as I implement these strategies and see where they take me.
Labels: adsense, adsense arbitrage, adsense decoded, online business
Wednesday, March 21, 2007
Beating Adwords - Does It Live Up to the Hype?
If you have been searching the internet for ways to make money online, you know all too well how many opportunities are out there. These opportunities range from selling your own product to affiliate marketing to multi-level marketing. The ebook Beating Adwords is one such opportunity that focuses on Pay Per Click (PPC) marketing. In simple terms, PPC marketing allows you to display your ad next to search engine results for a certain term and in turn you are charged every time someone clicks on your ad. This article will take a look at Beating Adwords and highlight some of the positives and negatives of Beating Adwords.
The authors of Beating Adwords, Kyle and Carson, are two successful affiliate marketers who met in school while earning their Computer Science degrees. That is when they first entered the world of internet marketing. It is during that time that Kyle and Carson developed their techniques and strategies for being successful in PPC marketing. Beating Adwords contains the exact techniques and strategies that the authors have used and are currently using to earn a living. Kyle and Carson have learned what it takes to make successful marketing campaigns and they share this information in this step by step guide.
Beating Adwords is written in an easy to read (and understand) manner that both beginners with no internet marketing experience and expert marketers who need help fine tuning their marketing campaigns will find refreshing and informative. For the beginner Beating Adwords provides step by step instructions (including screenshots) through the entire process. This guide will teach you how to select a product and build a successful campaign around that product. The experienced marketer will learn how to deal with Google's Quality Score and how to optimize Adwords. Beating Adwords also provides advanced techniques for testing and analyzing your campaigns. Kyle and Carson are continually improving upon their techniques and strategies in order to keep up with the changes in Google's Adwords system. Beating Adwords does include free lifetime updates so that you can keep up with the changes as well.
The main negative associated with the type of marketing outlined in Beating Adwords is that there is a lot of competition. This can be overwhelming for a beginner. Things will not just happen overnight. This is like any other business. In order to be successful you must be willing to apply yourself and be willing to dedicate a significant amount time to your efforts. That being said, there is a tremendous amount of information provided in Beating Adwords that allows you to beat the competition. The book does provided everything that is needed to produce profitable Pay Per Click marketing campaigns.
Trying to find the right opportunity amidst all of the outrageous "Get Rich Quick" claims can be a very difficult decision. The authors of Beating Adwords do not make any such claims. This is a case where lack of promotional hype is a good thing. What Beating Adwords offers, in lieu of hype and outrageous claims, is an explanation of basic principles that allow you to setup a sound business model that can be effectively repeated time after time. Understanding these basic principles is the key to operating a successful business whether it be online or offline.
Labels: Adwords, affiliate marketing, BEating Adwords, Google Adwords, make money online, Pay Per Click, PPC
Monday, March 19, 2007
Why Backlinks Are Important To The Internet Marketer
There was a time, when it was considered very desirable to make sure that your website offered visitors plenty of informational links to other information resources. Now, it's exactly the opposite: it's very desirable to have links back to your site.
A "backlink" is a link on someone else's site that points to your site. It's important for two reasons. First, it's a path by which new traffic can find their way to your site. Second, it's means for search engines to determine how "important" the content on your site is. The more "credible" backlinks to your site, the more important it's content must be, and therefore the higher the search engine rankings.
Because backlinks are so important, it's a good idea to cultivate the development of backlinks. A few ways to do this include:
• Develop partnerships with third-parties where you will link to them and they to you.
• Launch a PR campaign about your company or products that will result in some coverage in local newspapers or trade publications. Newspapers and publications often provide links to the authors or companies involved – these are very high quality backlinks.
• Create online articles that include a biography of you and a backlink. Use article distribution services to get the articles distributed around the web.
You get the idea. In general, get in the habit of cultivating backlinks in everything you do. It'll pay off again and again in your internet marketing. Some links you work hard to get today may last for years.
Labels: The Internet Marketer., Why Backlinks
Sunday, March 18, 2007
12 Genuine Adsense Opportunities
There are lots of sites online displaying lists of hundreds or even thousands of keywords and their highest bid. Well guess what? They are almost totally useless for adsense purposes.
The reason lies in the fact that you have no idea of what the advertiser is really paying as it is the 2nd advertiser that dictates the 1st bidders cost per click. But even worse, you have absolutely no clue of what the Top 10 advertisers are paying. Bids may dramatically drop so by advertiser 7 or 8, it's down to a few cents.
Now you know one of the key reasons that results are often extremely disappointing. Chasing just the highest bid often is the wrong way to go.
In this article, I have categorized 12 great opportunities that represent a genuinely potential good return on investment and highlighting all bid estimates for the Top 10 advertisers. Remember, chasing only the highest bid is a completely ill-informed methodology in evaluating adsense keywords and their potential value.
What about the 2nd bid, 3rd, 4th, 5th, 6th, 7th, 8th, 9th and 10th bids? Get the point? It really makes sense to know what the complete picture is especially when some keywords turn out to be bogus opportunities as the bid estimates can drop dramatically.
Some of the opportunities that are genuinely good potential earners in my opinion are;
1. Laser Hair Removal NYC - $32.54 with Average Bid for the Top 10 advertisers of over $14
2. Tax Attorney - $21.49 with an Average Bid for the Top 10 Advertisers of over $7
3. Data Recovery - $29.01 with an Average Bid for the Top 10 Advertisers of $11.55
4. Home Security - $13.91 with an Average Bid for the Top 10 Advertisers of $6.69
5. Refinance Home Loans - $37.02 with an Average Bid for the Top 10 Advertisers of $18.84
6. Drug Rehabilitation - $16.01 with Average Bid for the Top 10 advertisers of over $8.53
7. Home Security - $13.91 with an Average Bid for the Top 10 Advertisers of over $6.69
8. Inventory Management Software - $13.46 with an Average Bid for the Top 10 Advertisers of $7.27
9. Cheap Auto Insurance - $37.13 with an Average Bid for the Top 10 Advertisers of $19.40
10. Search Engine Optimization - $17.68 with an Average Bid for the Top 10 Advertisers of $8.04
11. Call Center Outsourcing - $11.79 with an Average Bid for the Top 10 Advertisers of $6.65
12. Business Degree Online - $20.90 with an Average Bid for the Top 10 Advertisers of $11.24
Notice all the average bid estimates of the Top 10 advertisers? That is what you really want to determine. For more information on these opportunities, visit us for complete free access on all opportunities we have documented so far.
The trick is to stay focused on a niche. And when I say niche, I do not mean a general category like "finance", but rather the particular niche within this market, such as "equity home loan".
Some of these are excellent pure Adsense markets and others represent solid cashflow potential opportunities with the assistance of pay per click campaigns to drive traffic cheaply to keywords that have high average bid estimates with the likelihood of generating an instant return on investment.
Labels: adsense, internet, marketing, money, traffic, website
Friday, March 16, 2007
How To Use Adsense Detective Tracking Script To Protect Your Adsense Account Against Illegal Clicks
Adsense Detective is the ultimate Google Adsense tracking script solution for the Adsense advertiser.
I have looked at various adsense tracking scripts - both free and paid products. Yet I have chosen to put Adsense detective as the top one to promote to my mailing list.
I always take care not to promote something I don't use myself as so many people do that. Just sign up with a few mailing lists and you are bombarded with promotional emails - stuff that the list owner just copy and paste and send to his/her mailing list.
I just know that if you make enough effort to set up websites with content with Google Adsense Ads on them, you would not like the idea of having wasted all your work when your Google Adsense account is shut down due to someone going crazy and illegally clicking away like mad on the ads on your site - it could be a family member or a friend thinking they are doing you a favor helping you make money or it could be your competition. If you have spent hours like me with content sites, you know how dear your Google Adsense account is to you. Ask me - I know - ever since I got my first click I know my Google Adsense account was for keeps.
What made me finally decide to go for Adsense Detective is the fact that I read somewhere someone said that he convinced Google that he did not himself clicked on his own Adsense ads and the fact that he could provide the IP addresses on the illegal clicks had Google convinced to take the clicks off his Google Adsense account.
That made me think - I just had to do everything in my power to protect my Google Adsense account.
I have previously purchased Adsense tracking scripts that failed to work once installed, and with Adsense Detective you get everything ready. When you write up your html web page or you create your php template, all you need to do is add a small of of code at the bottom of the page, just before the closing body-tag, and your clicks are tracked for you.
Just some of the details available are:
Domain summary, Domain pages, Ad formats, Ad colors, Ad channels, Referring URLs, Referring domains, Referring keywords,IPs, By hour, Selected URL, Detailed clicks and download stats.
If you are an active Adsense Advertiser or you plan to invest money and effort like I did, I invite you to take a look at the benefits as outline in their sales page.
Hope you gained as much as I knowing that your Google Adsense account can be protected against abuse.
Click here to check out the sales page of Adsense Detective…
Labels: adsense, Adsense Click Tracking, Adsense Detective, Adsense Protection
Thursday, March 15, 2007
Market Research Surveys - Earn Extra Cash in Your Spare Time
The internet is full of websites offering a quick road to wealth for completing surveys, product reviews, and other forms of market research. These sites promise great rewards for modest effort, an unlikely story at best. Many people are wary of entering the market because it is so full of schemes. These same people are missing out on a great source of auxiliary income. The work isn't difficult, and with a little motivation, and a realistic set of expectations, legitimate online paid surveys can provide enough cash to take care of a couple of your bills each month, or put just a little extra spending money in your pocket. Like any job, you should do your research before diving in. Understand the way paid online surveys work, and you might discover a good way to earn a little extra.
It may seem silly to pay people to complete online surveys about various products and services, but this information is actually extremely valuable to any manufacturer or service provider. Companies can't rely solely on their internal market research and their own product analysis. They need to know how their given product or service functions once it's on the market and in the hands of consumers. Legitimate online paid surveys fill this need for a company at a moderate cost. That cost is passed on to you for providing a quick and easy service.
It is important to remember that market research surveys aren't likely to provide enough income that you could quit your day job, or if you're a student, drop out of school. With the right schedule, however, you can supplement your income to provide some decent extra spending money. For college students, paid online surveys are great. In general a survey can be very quick to fill out - between 10 and 30 minutes. By doing just a few at a time, you will learn which paid survey sites work best for you, and set a schedule by which you can fill out surveys each week.
There are several things to look for when considering a paid survey site. First, you probably weren't the first person to try any of the survey sites on the web so try to dig up reviews. Several sites offer comprehensive reviews of the legitimate online paid surveys sites. Read up on the sites that pay well, or pay consistently, and avoid the ones that don't. Be sure to avoid sites that require you to pay for membership, or require a fee to take the surveys. These sites generally lead to dead end advertisements, or long product trial periods in which you'll spend more than you make.
Another smart way to handle your paid online surveys is to use a separate email account. Survey sites are generally designed around open information sharing. You will not only have a lot of email to manage for surveys you've taken; you will likely start to receive survey requests from other companies. This is an excellent networking opportunity to provide you with some extra work. Stay organized, and you can be efficient. Use a free email site to eliminate the costs, so all you spend is your time.
After finding sites that you believe provide the best return on your time, make sure you get matched well. Most of the paid online surveys will offer personal surveys designed to get a feel for who you are, and in turn, match you with surveys that best reach your interests. Make sure you are thorough with this profile survey. Even though you won't be getting paid, filling out the personal survey will let companies know that you are serious, and may even open doors to higher paid surveys in the future.
Compensation for each of the legitimate paid online surveys will vary. Some sites will enter you in sweepstakes or drawings while some sites offer gift certificates. The sites most people look for generate cash. Your first surveys may not pay directly in cash, but don't get discouraged. You should try to complete all of the surveys you possibly can, even if they only offer a drawing entry. These surveys let you build a reputation with each individual survey site. You will soon become a very reliable asset, and should have more survey offers than you could possibly complete. This allows you to choose those that will pay you best, or reward you with prizes or gift certificates you could use.
Remember, paid online surveys will probably never replace your day job. Take a few surveys when you get home from class, or when you have time before work. Set up some time each week that you can commit to finishing a few surveys. You probably won't get rich. You will end up with extra cash in your pocket, just by staying organized and spending a little bit of your time. Legitimate online paid surveys can be a success if you treat it like another job. Stay organized, set some goals, and you should see good results.
Labels: free paid surveys, get paid, market research surveys, online paid surveys, paid surveys
Monday, March 12, 2007
11 Reasons Why You Need Web Site Video
In the race to get more traffic and convert more of that traffic to paying customers, one method stands head and shoulders above the rest: web site video. The good news is it's never been easier or cheaper to do, so here's why you need it now.
1. An ever increasing audience: according to Nielson-Netratings, 78% of all USA homes had a high speed broadband by November 2006. Given that was a 13% uplift from 2005, it's likely the figure will be close to 100% in a year or so. Also, because of the increased ease of viewing videos and playing games, users with broadband spend a good deal more time on line than dial-up users.
2.Increased sales: it's a well established psychological principle that people buy with emotion and justify it later with logic. Now the emotional part of the brain works with pictures not words. So by adding video to your web site, you tap directly into your prospect's emotional soft spot and so greatly enhance the effectiveness of your squeeze pages, newsletter sign ups, and sales pages, which are far more compelling than if they merely contain the written word.
3. Easy product demonstration: one of the established principles of marketing is "let the prospect see the product in action and they've bought it". It's the very effective principle behind the Home Shopping Network. So, by providing a demonstration you'll greatly increase your sales too.
4. Branding and bonding: ever met a celebrity? Don't you just feel you know them and could walk right up to them and say "Hi", like they were an old friend? That's the bonding effect of video. And who would you rather do business with -- a business headed by someone you know and identify with or some faceless corporation? That's the principle Donald Trump uses to such great effect with his TV appearances. Now you too can bond and build trust with both your prospective customers, customers and affiliates -- just like a movie star or a well known business owner, simply by being the person they see on your web site videos.
5. Increased customer satisfaction: you can enhance visitor experience by demonstrating products in action and also providing useful after sales information, such as video user manuals, which reduce the need for customer support.
6. New types of products: video allows you to produce a whole new range of information products, using what the military has known and proved for years: video is the most effective teaching medium around, because people learn faster and retain more.
7. Ease of production: cheap video creation software that a child can work, yet would not disgrace Steven Spielberg, makes it so simple for non-techies to produce stunning videos a snap.
8. High perceived value: video products are not only easier and faster to produce than books, the irony is they have a higher perceived value, at present. So now is the time to get making videos. Their high perceived value may change later, when they may become as commonplace as e-books. But, by then, the smart people will have moved on from just videos to making holograms!
9. Zero S&H cost: because streaming web site video is delivered digitally, on demand, there's no need to waste time and money on burning, packing and shipping dvds.
10. Better search engine rankings: the introduction of Googles's Latent Semantic Indexing, and similar systems, means the length of time the visitor spends on your web site is now an important factor in your page rank. You can greatly increase visitor duration with a range of interesting videos and thus increase Google's perceived value of your site.
11. New free traffic sources: with some video sites getting over a million page views daily, diverting some of that torrent of free traffic to your sites takes on a new urgency. The traffic you'll get from these new sources is totally free. And, because it does not come via advertising and has already been "pre-sold" by your video, rather than the couple of lines on an ad, you'll likely find it far more responsive.
Sunday, March 11, 2007
How To Immediately Boost Your Affiliate Marketing Sales
Affiliate marketing is a very competitive field. Savvy
affiliate marketers use every tactic they know to get the
upper hand over their competition. It can mean the difference
of whether or not they get that all important sale.
One of the best ways to boost your affiliate sales is to
take full advantage of brand name recognition. It is a proven
affiliate marketing tactic: selling products with high popular
brand recognition is much easier than selling an unknown product
or company.
It just makes common sense in our brand eat brand world!
It seems so obvious but many beginning affiliate marketers make
the mistake of promoting little known products or companies.
Their task will be much more difficult than if they sold the
products of a well recognized brand name.
As a full time affiliate marketer I have seen this fact pointed
out daily in my sales stats. Brand names sell. Popular brand
names sell even better. Popular brand names with popular
trendy products sell the best.
If you're an affiliate marketer you must choose the products
you promote with the utmost care; in many cases this is where
you will determine the outcome of your marketing efforts. Choose
wisely and you could be in profit before you know what hit
you. Choose wrongly and it's an uphill struggle from the
very beginning.
Here are a few tips or suggestions to help with your
affiliate marketing.
* How To Pick Popular Products
You must keep your eyes open. What products are your friends
and relatives buying? What brands? What products are in all the
popular magazines? What Products are being advertised on TV
ad nauseam?
You should be able to figure out the popular brands and
products that are currently selling. Remember, if it's
popular, it's selling!
As an affiliate marketer you can promote anything, why not
choose the most popular brands and products. Just look for
popular trends and join the bandwagon. Sure, the competition
might be stiffer but the demand for these products will
also be greater.
If you join affiliate networks like Commission Junction
they will show you the companies with the highest sales
volume in their system. Study this sales data before
you pick your affiliate companies or products.
You can even use Google Trends to tell which products are
popular and in which countries. Do some market research
first and pick the most popular products to promote.
Many marketers keep an eye on their PPC (Pay Per Click)
keywords for any surges in searches or impressions.
A big jump could mean an increase in popularity for
that product or company.
* Be Aware of The Buzz Factor
Certain brand names and products have buzz. How many
times have you seen the Apple iPhone shown or spoken
about in the last month?
How about Vista? I promote laptops within one of my
online sites... I saw a surge in laptop sales once Vista
was released. I sell RAM or memory cards on my site...
I knew there would be an increase in people searching
to boost their computer's RAM to take full advantage
of Vista.
Keeping your eyes open to popular trends can result
in more sales. If there is high demand it is much
easier to sell the product.
* Can It Only Be Bought Online?
One of my most successful tactics has been to pick
products or offers that are only available online.
Dell products come quickly to mind. If products are
only available online, you will have a better chance
of selling them.
Online coupons and exclusive deals also increases your
affiliate sales. Look for these and display them along
with your popular brands for they will increase your sales.
Everybody loves a deal!
* Use Brand Names In Your Site Copy and PPC Advertising
You must always check with your affiliate company what
rules they have about displaying brand names and trademarks
on your site copy. Most companies will supply their affiliates
with web content they can use for promotion.
Most Companies have strict rules prohibiting affiliates
from using certain brand name keywords in their PPC
advertising. Each company is different, so check before
you proceed with any PPC campaigns.
However, one of the most effective ways for PPC advertising
is to use the particular brand name and product name in your
PPC ads. Savvy affiliate marketers have figured this one out
long ago, it mainly has to do with finding the buyer at the
right stage in their buying process. If they're looking a
particular product ; they may already have their minds made
up and are ready to buy.
I have experienced this first hand in my own online
marketing. Someone searching in Google for gaming laptops
might just be checking out these machines, whereas someone
searching for a particular gaming laptop by the exact product
name is more likely to buy... and I have the web stats to
prove it!
* A Rose Is A Rose Is A Sale!
In conclusion, if you're going to promote affiliate products,
it would be foolhardy not to pick popular brand names that are
trusted and liked by your potential customers. Brand name loyalty
will play a major role in whether or not you get the sale. Keep
your eyes peeled for popular trends and shifts in the marketplace
so you can adjust your marketing to meet these new demands. Just
remember, when in doubt always go with the popular brand name and
you will increase your sales.
Friday, March 9, 2007
Natural Search Engine Optimization - Mapping The Spiders' Web
Periodically the Search Engines send out robots known as "crawlers", "bots" or "spiders" to analyze billions of web sites on the world wide web. Every spider tests a site to determine if it really is a website. Each search engine uses its own complex algorithm to measure authenticity, and to detect "tricks" that different webmasters use to fool the engines. Generally speaking, the engines look to see if the keywords that are identified on the web site are relevant to the site content.
More and more people use the Internet for primary shopping purposes. At Christmas time, it's easier to get on the computer than it is to fight traffic jams in parking lots at the mall. More than half of purchases that are made on line originate from search engines.
Most search engine users do not go past the first 10 results. Only 8% will go deeper than the first three pages of results (30).
So, it's important for you to protect your investment in your on-line business. You have invested in a custom web site and designed terrific functionality. Now you have an on-line store, and all it takes is customers! In the real world, location, location, location is the key to success. In the virtual world, your on-line business needs the information superhighway to bring customers to your site. To do that, you need to be visible on the search engines.
Your web site needs to be optimized. That means that the keywords which your future customers will use to find you (and they don't know your name) must be integrated into the site. The site structure needs to include proper coding so the search engine spiders will identify your site as a real site. And you need to avoid certain types of gimmicks which will immediately cause the search engines to blackball your site for violating their rules.
Another point of concern is to avoid some of the technology that the search engine spiders cannot read: sites built in frames, for instance; too much flash, and dynamically generated pages, all present special challenges for search engine optimization.
In fact, if your site is constructed in frames, get rid of the frames before you try to do any optimization at all.
Indexing the site on the search engines is another essential step in making sure the search engines know to send you referrals. Monitoring your rankings in the site is another way to ensure your site is progressing to the top of the search engines. It's a good idea to make sure that you are getting statistics from your hosting company that lets you know the details about the traffic visiting your site. Quantum physics has demonstrated that we affect whatever we pay attention to. Reading and analyzing your website statistics, both the hosting stats and the SEO stats is vital marketing information that will allow you to constantly improve your website, and build it into a powerful business that works around the clock for you.
The bottom line is that a properly optimized web site will be able to draw tons of traffic to your web site, and then you only have to put out the baskets to catch the business and turn it into a profitable bottom line.
Thursday, March 8, 2007
List Building Using SEO
Search engine optimization and list building are rarely talked about together. And yet I think that if you want to maximize your list building, you really should be doing some seo things – I think that you should be getting squeeze pages to the top ten spots in the search engines.
Now you may have heard that squeeze pages don't make it to the top ten listings. Well, maybe if you have a few bullets and a headline, maybe the search engines don't want you there.
But the thing is, if someone gets to you from a search engine, they need a different type of squeeze page than someone that gets to you from a referral. So you probably need more than a headline and some bullets anyway. So why not write 300 words, put an opt in box at the bottom, and work on getting those pages to the top ten search results?
It really can be done – and then you control the page, not the article directories. Of course, until your pages can make it their on their own, the search engines are a great way to get started. You write articles that are keyword-optimized, the article directories get your pages in the top ten results for your word, and you get the highly – qualified traffic from the article pages.
So you really should use seo to get your squeeze pages to the top, and list build from there.
Sure, you can by PPC ads, but if you can get the search engine traffic for no additional cost, why not? Sure, it will be harder work than running a PPC ad, but PPC isn't as easy as it seems.
Wednesday, March 7, 2007
Site Promotion Tools- One More Reason to Get it Right
Website owners have a desire to get the word out about their website as soon as possible. This is an understandable desire. The feeling is a bit like knowing what you want in the "day after Thanksgiving' sales and having to wait in line to get into the store. You want something to happen they way you want it to happen – and you want it to happen NOW.
The problem with this line of thinking is that when you submit (or have someone do it for you) to search engines you have one chance to make a good first impression. If your site isn't complete the initial spider technology will only rank your site based on the information that was actually on your site. It could be awhile before spider bots come back through your site to reevaluate your ranking.
When an entrepreneur jumps the gun on site promotion tools they may find a lack of success in site rankings. In most cases these sites aren't ready for that first dance with search engines.
When entertaining different site promotion tools you want to be sure to maximize every step you take. When you pursue marketing exposure prematurely you can wind up minimizing the effectiveness of the tool.
Imagine using a hammer to strike a nail. The hammer can't do its job if when it's ready to swing the nail hasn't been manufactured yet.
What I'm saying is the hammer of search engine rankings is being called into play and the nail of a finished website is still in the design phase.
A website can be in production for an indefinite period of time, but when you call on the search engines to evaluate the site you've set a significant machine in motion that has the ability to help you launch your site successfully or leave you at the bottom of the pile.
Because marketing is a work in progress in the same way a website can be, it should be noted that you will be refining your website for as long as you have it available. The search engines will continue to monitor your website through back links and other standard methods. Don't be afraid to fine-tune your site. Just make sure the mechanics of your ecommerce business are functional and well-tuned for its initial ride into cyberspace.
Moving your idea from dream status to online store is an exciting part of ecommerce. You should be thrilled to be moving in this direction. Just make sure to make use of available site promotion tools that can give you the boost you need for your launch party.
